It's February and this month is mainly represented by the color RED.....signifying "LOVE is in the air." This is the time to have that Valentine's Day Special for your clients. Shampoos and Sets, Hair Color services, Chemical Relaxer services, Haircuts, Manicures, Pedicures, Facials, and more, discount it all, this month! Show your clients some LOVE.....
Some businesses don't ever run a special and clients have been patronizing them for years. This is a major problem for small business owners. But, you have to follow the "Big Boys." Practice the "Law of Duplication." Walmart sends out a sales paper, Pizza Hut has the large $10 dollar pizza, Papa John's has the large $11 pizza with any toppings, Dunkin Doughnuts has "heart-shaped" dougnuts on sale this month, the jewlery stores are promoting specials throughout the month, and YOU, the small business owner are NOT doing anything to show customer appreciation.
And, you're frustrated, wondering why you're business is not as successful as you thought it would be at this time. Remember, your clients want to feel loved and appreciated.....
It is also important to show love to the black people who don't get mentioned or recognized until this month. February is Black History month. But, in my mind, Black History is being made every month, because someone black somewhere is doing something great. And, our youth should be taught about current and historical black people every month.
In the hair industry, we have so many black contributors who are not mentioned in the cosmetology books. People who have made millions, have been philanthropists and helped a lot of people. The most common individual mentioned is Madame C.J. Walker, who was the first black female, self-made millionaire. Many think she invented the pressing comb, but, she invented a salve/oil to be used in conjunction with it.
We have other "greats" in our industry, such as, but not limited to: Mr. S.B. Fuller, Mr. Cornell McBride, Mr. Joe Dudley, Jr., Ms. Annie T. Malone, Mr. Harry Green, and more. Personally, Madame C.J. Walker's story is very inspirational, as Mr. S.B. Fuller and Ms. Annie Malone's. For the "greats" who are still alive, I try to "pick their brains" everytime I see them at a show or event.
Trust me, they have more information than any textbook about achieving success, selling, recruiting, branding, marketing, etc.
Another mistake many people make, they don't want to ask for help or advice. Especially from a person who has done what they are doing now. If the person was successful at it, you need to ask alot of questions. You can make the new job or position your own, but, if this person is willing to share knowledge and tips to make it easier and better for you, get rid of your pride.
I have been very fortunate in my life and career, because I have intentionally surrounded myself with people who are more intelligent.
A lesson I learned from Mr. Dudley. He said, "Toni, if you're the smartest person in your business or organization, you have a problem. You have to surround yourself with people to help you think, make suggestions, take initiative, be creative, etc. You can't surround yourself with a bunch of laborers. You need people who can handle things when you're not there."
He has given me so much great advice, as well as Mr. McBride, Mr. Green, and others. My point is, they showed me a lot of LOVE. They wanted me to do well and they shared the information.
On a personal note, I have experienced love from my parents, when I was younger, my dad gave me a box of chocolates for Valentine's Day until he died, both parents showered me with lots of hugs and kisses, my siblings showed me love, as well as my extended family, my clients, my employees, co-workers, and the special people reading this today. (wink):-)
I have been blessed to experience love in my life....to know what it feels like to be happy, in love and smiling with my eyes, when I look at a person. Love is BEAUTIFUL!!!
Create a Better Day!!!
Author: "The World of Wigs, Weaves, and Extensions" (sold everywhere)
Facebook: Toni Love Cosmetology 2