February has been deemed the month of "LOVE!" Valentine's Day is a symbol of expressing love toward others. For business owners, it's a time to use your marketing strategies. Holidays and special days are the best time to relay your business message to your audience.
Your audience is in tuned to the occasion and will pay more attention to your message. Such marketing strategies are used by furniture stores, major retailers, and others during these times. For small business owners, follow the larger companies and present "your" message on a smaller scale. If you can't afford a commercial, create a YouTube video for your business. If you can't afford billboards, create a 'hot" flyer.
Your business message should be straight to the point, telling the consumer what you want them to do, and it should be exciting! The audience should feel your happiness through the message. When a consumer contacts you via telephone, you should sound happy and excited. Selling is a transfer of feelings.
To begin finding your "happy place," start with your mindset. I heard a speaker say the following in regards to finding your "happy place:"
"It's a beautiful day."
"Prosperity is flowing to me in lots of different ways."
"Life is good to me in so many ways."
"I love having a dream that inspires me."
"The fact that I trust I can have these dreams, I trust they will manifest fully."
"It's not my job to figure out how, where, when, who, etc., when I'm in the receptive mode."
"Think of things that are good in your life."
When you are in your "happy place," the things going on around you, will not annoy you. When you are not, you are annoyed, frustrated, and feeling defeated.
This is the month to celebrate love and black history. Celebrate, think happy thoughts and make something happen in your life! Let's go get it!
Create a Better Day!
Author: "The World of Wigs, Weaves, and Extensions" (Sold Everywhere!)
Facebook: Toni Love Cosmetology